Eula Smith is the Founder and CEO of EMS Consulting Inc., a Los Angeles-based company specializing in brand development, private label strategy, and business growth within the fashion and retail industries.
Eula began her career at Nordstrom, holding leadership positions including Buyer, Store Manager, and Designer Divisional Manager. Travels throughout England, France, and Italy deepened her global perspective and passion for fashion, design, and consumer trends.
Eula went on to develop and launch private label brands for major retailers and boutiques across the country, and in 2019 launched EMarie Travel, whose signature travel blanket was featured on Oprah's Favorite Things list for three consecutive years. Eula has also contributed strategic expertise at United Talent Agency (UTA), focusing on business development in fashion and beauty.
Eula serves as Vice Chair of the Rape Treatment Center at UCLA and sits on the Board of BRAG USA and the advisory board of WACO.
Senior Advisors and Operating Partners are non-control advisors. These individuals are not employees of Fifth Down Cap LLC (“FDC”) or any of the funds or SPVs managed by FDC or its affiliate, Fifth Down Capital Partners, LLC (together with FDC, “Fifth Down”). Certain of the Senior Advisors and Operating Partners are engaged by FDC to provide consulting services. Consultants may be compensated with fees for such services. Additionally, Senior Advisors and Operating Partners may receive incentive unit grants in FDC and grants of carried interest in funds or vehicles managed by Fifth Down. Further, Senior Advisors and Operating Partners may be investors, directly or indirectly, in FDC, Fifth Down funds or vehicles, and/or existing and prospective portfolio companies and may receive fee breaks in connection with such investments. These arrangements may pose an inherent conflict of interest in, or may otherwise influence, the Senior Advisors’ and Operating Partners’ endorsement of Fifth Down.