James brings over a decade of experience as an entrepreneur, operator and investor to Fifth Down Capital. Prior to Fifth Down, James founded and led the e-commerce brand marketing and acquisition platform, Treasure. His prior roles include building and leading the strategic finance function at Marine Layer and as an investor at Fireman Capital Partners. James began his career as an investment banker at Jefferies, and he holds an MBA from UNC Chapel Hill's Kenan-Flagler Business School.